Calm, the popular meditation and sleep app, is now offering a physical line of bedding products—including pillows and linen sprays—exclusively at Target. This marks the company’s first foray into physical retail, extending its brand beyond digital services and into consumers’ bedrooms.
Extending the Sleep Experience
For years, Calm has built a reputation for helping people sleep better through guided meditations, sleep stories, and other in-app features. Now, the company aims to provide a holistic sleep solution by offering tangible products designed to enhance the bedtime routine. This expansion reflects a broader trend of wellness brands moving into physical product spaces to deepen customer engagement.
What the Collection Includes
The initial Calm Bedding Collection at Target includes:
- Cooling pillows: Designed for comfort and temperature regulation.
- Linen sleep mists: Available in signature Calm scents to promote relaxation.
Additional products, such as sheets, are planned for release soon.
Free Subscription Included
Notably, every purchase from the Calm Bedding Collection comes with a free 30-night subscription to Calm or Calm Sleep Premium. This bundled offer encourages new users to experience the app while reinforcing the brand’s core value proposition: better sleep.
Calm’s move into bedding is a natural extension of its mission to improve sleep quality. By offering both digital and physical products, the company aims to create a more immersive and effective wellness experience for its users.
