Rented Values

17

I expected to talk health equity with Uché Blackstock.

We ended up talking about something heavier. Institutional cowardice. The difference between values you actually hold and ones you just lease during a cultural panic.

Blackstock was a year ahead of mine in med school. Twenty years later she is arguably the country’s leading voice on fixing healthcare’s racist backbone. Her new memoir Legacy lays bare the personal cost of demanding change when institutions would rather look the other way.

Five years ago, the mood was electric.

George Floyd. A global pandemic. Suddenly, every major hospital board had “health equity” written in its mission statement. Chief Health Equity Officers got hired. Budgets got reallocated. It looked like the industry had finally come to its senses.

Now? The silence is loud.

Budgets are tighter. The political air is thinner. Those dedicated leadership roles are vanishing. Systems that once screamed about equity are now whispering about “population health” or “trust” or “quality.” Safer words. Blander.

Did the movement fail?

Or did our institutions never truly believe what they said in the first place?

When I asked Blackstock if she would do anything differently over the last decade, she surprised me. She didn’t want to double down on morality. She wanted to have talked money.

“We relied on the moral argument,” she said. “We never really talked about return on investment.”

Morality is a great spark. It does not fuel engines. Hospitals are machines. They optimize for survival, performance, and outcome. They ignore abstract goodness. They answer to balance sheets and burnout rates.

Blackstock argues that equity isn’t charity. It is structural maintenance.

“Burnout, workforce attrition, poor outcomes—they translate into real costs. But fixing them? That’s quality. That’s efficiency. That’s a system that works for everyone.”

Here is the uncomfortable truth America keeps ignoring.

We don’t have a broken system for the marginalized and a perfect one for the wealthy. We have an underperforming system for everyone.

Short life expectancy. Unacceptable maternal death rates. Chronic disease everywhere. Patients waiting months to see a specialist. Doctors drowning in paperwork until they quit. These failures are not isolated. They are endemic.

But Black Americans, Indigenous peoples, and other marginalized groups feel the breaks first.

They are the canary.

When the structural rot shows up in their data, it is a preview of what the rest of the population gets when luck runs out.

“If you tell people this only helps certain groups, they tune out,” Blackstock told me.

She is not minimizing racism. She is exposing a marketing failure. Too many people saw equity as a niche identity project rather than a fix for a leaking roof that drips on all the guests.

So I asked her. Should we keep calling it health equity?

“I don’t care what you name it,” she said.

She wants the work done. Labels don’t cure diabetes. Names don’t schedule appointments faster.

This is the problem with modern healthcare. We confuse organizational structure with moral progress.

We create an Office of Equity. We hire a VP. We send a newsletter.

And we feel virtuous.

But the patient? She is still waiting. Her discharge papers are confusing. Her copay is impossible. No one called her after she left the ER. She does not feel the “Office of Equity.” She feels the bureaucracy.

Values are often rented.

During a cultural high tide, institutions wear them like fashion. They update the website. They issue statements. When the headlines move on? When the politics shift? When it becomes inconvenient?

The lease ends.

The test of any institution is what it does when the cameras stop rolling.

Some hospitals treated equity like a performance art piece. They wanted credit, not change. Others were sincere but got scared by the legal weather. Still others kept working. They changed their language but kept the machinery turning.

The survivors, Blackstock notes, didn’t build silos.

They embedded the goals. Into HR. Into operations. Into the daily grind.

Because you can’t silo quality. You can’t have a “Department of Patient Safety.” Safety must be the culture, not the clipboard. Equity must be the standard, not the special initiative.

“Think of trust as infrastructure,” she said.

Infrastructure doesn’t care about your mission statement. It holds weight or it collapses.

Right now, patients are looking elsewhere for answers. AI bots. Facebook groups. Dr. Google. Healthcare leaders call this “misinformation.” Blackstock sees a supply-and-demand problem.

Patients are seeking trust because their system has stopped providing it.

They are looking for communities that understand their chronic pain because their doctors only have twelve minutes to say hello. They want clarity because they didn’t get it in the waiting room.

Remarkably, doctors themselves are still trusted. The profession is respected.

But the system actively fights the physicians who want to earn that trust. Red tape. Prior auth. Administrative burdens that scream: We value your efficiency more than your empathy.

Will the pendulum swing back? Probably.

Politics cycles. Priorities shift. The need for better care is static. It will always be there.

But the next chapter can’t look like the last one.

If health equity depends on political favor, it will always die when the administration changes. It needs to stop being a reaction to social pressure and start being synonymous with excellence.

Leadership isn’t about the speeches you give in the spotlight. It is about the work you keep doing in the dark.

The hospitals that matter in ten years won’t be the ones with the loudest press releases in 2020.

They will be the ones quietly fixing the cracks in 2026 no one noticed.

Real values don’t expire. They just accumulate interest.